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HSBC Advert
I love those HSBC Adverts which have been running for the last year or so.
Having worked and been associated with the Asian and Gulf markets since 2006, I have had the pleasure of working with different cultures, in a fabric of cultures so rich, which has meant that I have had to ‘ditch’ some of my usual recruitment ideologies, whilst embracing new ones. To say that you can’t just ‘plug and play’ your usual UK recruiting styles in other countries, is an under-statement.
I think that the HSBC adverts, encapsulate the above perfectly. With certain images, symbols, words, customs meaning one thing in one country and something totally different in another country. When it comes to recruitment, this is paramount. You can not 'plug and play' your methods learnt from one country, straight into another. What is deemed as proactive in the UK, may be seen as aggressive and pushy in Asian countries. What is deemed as 'carefull selection critera' in the East, may be deemed as slow decision making in the West.
So what do the HSBC adverts teach us? Well the message i take away from them, each and every time is to learn and adapt. Simple yet powerful.

