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Are you turning your prospects, leads and enquiries into customers? – Part 2
In part two of this post, we continue discussing the remaining four ways you can use NLP to assist you with attracting and converting more customers.
4. Build the relationship
Most people need more than one experience of you before they do business with you. So rather than selling your product or service at the initial meeting, instead sell your relationship with them. Build instant rapport, tailor your language to their preferred style, ask powerful questions and really listen to how you can best help them.
5. Serve the need
Selling isn’t about telling – it is about asking the right questions, in the right way and at the right time… so that you can best understand the prospect’s needs and how you can best serve these. Reading your prospects more effectively, assisting them in their buying decisions and really understanding what makes them tick will also help you to serve them better. Also remember that if there is no need, thank the prospect, seek referrals and find another customer. After all, there are plenty of customers out there for all of us!
6. Follow through
It is only by following through and completing things that we achieve results. Some people in business start strategies for generating leads, while others start to follow up and only see them through to partial completion. The highly successful business people actually focus on a select number of strategies and follow each one through to completion and, therefore, achieve amazing results. Put off procrastination and start following through your leads, prospects and enquiries and watch your sales grow!
7. Seal the deal
Fear of rejection or fear of getting a “no” is the major reason preventing people from asking for the prospects’ business and closing the sale. Research shows that 90% of business people have a fear of rejection which stops them short of asking for the sale and this alone is costing Australian businesses millions in lost business each year! Knowing exactly when to ask the prospect to buy from you in also very important. Because if you ask too early, you can come across as being too pushy and if you ask too late, you can miss out on the sale and on serving your prospect altogether.
For more NLP techniques to fast track your business success and for your FREE gifts, visit www.qttransformation.com today.
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